A step-by-step guide on the types of brand awareness metrics. Read below!
Before we dive into how to measure brand awareness, let’s quickly touch on what it is and why it’s so important.
Brand awareness refers to a person’s recognition of a specific business or brand. This means a person is aware your business exists, but they may not yet be a customer.
Brand awareness is important because it helps your business stand out, it compels more people to search for your business, and it can make your other marketing strategies more effective.
Basically, brand awareness strategies help you grease the wheel with potential customers so when they’re ready to buy, they buy from you.
You can run brand awareness campaigns and invest in brand awareness strategies on a range of marketing channels, including:
- Social media marketing and advertising
- Display advertising and retargeting
- Branded content
- Search advertising
- Email marketing
- Print advertising
Types of Brand Awareness Metrics
Businesses can grow themselves based on two types of brand awareness metrics – quantitative and qualitative. Qualitative data helps you connect better with your customers, while quantitative data are numbers.
Regularly checking, analysing, and improvising upon these matrices will bring more users to your page. Both of these metrics won’t only help you sustain in the market but will help you flourish.
Reasons To Look Out For Brand Awareness Metrics
Below are the reasons to look out for your brand awareness metrics:
Increase in Sales
If you want to generate sales you have to spread awareness about the product. This only is possible through brand awareness campaigns. Brand awareness metrics give you insights into your viewers’ preferences.
You can analyse which post content has done better by analysing the traffic. The more viewers your post gets, the more credible your brand becomes. Especially for a B2B business trust plays an important part since it’s not just limited to one person, but a team of people who need to know about you. This will lead to an increase in sales because a business will purchase a product only from a trusted brand.
Expose to a New Audience
Mentioning the brand, SEO optimization, and link building are some of the easiest metrics for brand recognition. This will drive new users to your product and increase sales.
Understanding the demographics of your audience helps you modify what type of the majority of users you have. The demographics may include age, location, gender etc.
Gain Insights on Brand Perception
Gaining insights into brand perception is the most important thing. The user’s reviews of your content tell you a lot about your brand. You can keep yourself in touch by taking regular qualitative feedback in the form of live chat or surveys.
Website traffic lets you know about the number of users but keeping a check on the qualitative metrics will give you a more clear knowledge of your user’s perception of your brand.
Know the Consumer’s Demands
The qualitative metrics and quantitative metrics both help you know if your brand awareness campaign needs any change or not. Also, it helps you know about the user’s preferences such as; what the users like and what keeps gaining new visitors to your page, etc.
So, if you’re interested in tracking and speeding up your brand performance in comparison to the market. Contact us NOW!