Marketing automation can help organizations drive Revenue, and E-Tech Marketing explains fivr must-knows.
What Is Marketing Automation?
Marketing automation uses software to perform many tasks normally done by humans. Everything from email marketing to lead nurturing to customer relationship management (CRM). Marketing Automation can help organizations save time, boost productivity, prioritize, and Drive Revenue.
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When effectively leveraged, marketing automation makes businesses more responsive to customers and prospective customers. Providing them with the support and guidance that builds trust over time.
1. It will boost your revenues:
As noted above, increasing revenues is the number 1 reason about 80% of marketers use it. It’s also why B2B marketers who implement marketing automation software see. On average, a 20% increase in new sales opportunities.
2. It will help you improve your marketing strategy:
In addition to making your business more responsive to your customers and leads. Marketing automation tools will help you measure the effectiveness of your marketing campaigns.
Armed with the knowledge of which marketing strategies are working—and which are underperforming. Your marketing team will be able to improve them, which will drive even more sales.
3. It will enhance your lead nurturing efforts:
Turning leads into buying customers is about responsiveness. In an ideal world, all marketing leads would be sales-ready. But in reality, most leads are not ready and need some nurturing before they can pass them to sales.
By implementing segmented information nurturing, you can provide specific content to each lead. To push them to become sales-ready–when they are ready. Segmented lead nurturing can be done by industry, role, or company size.
It takes several touches to engage with a lead and even more to convert them. But not every lead is ready to convert. Most aren’t! Setting up automated workflows that nurture leads will keep leads interested with minimal effort.
4. Provide Your Sales Team with the Info They Need to Follow Up:
To ensure your sales-ready leads are being followed up on with the right message by sales. It’s important to provide sales with the information they need to have the best conversation.
By tracking the interactions leads have with your company and providing that information to sales in an easy spot. Such as their CRM system, sales will have a personalized and effective conversation with each sales-ready lead.
5. Track Your Results and ROI:
Doing the same thing, hoping for different results. Isn’t going to cut it in today’s digital world! Marketers need to be tracking.
The ROI of every program they run to see if there are tangible results. An ideal ROI is 5x you are generating five times the amount of Revenue compared to what you paid to run this program. By tracking this type of data, you’ll know which programs yield the best results for Revenue.And keep running those programs and cancel the ones that are not performing. An engagement platform with marketing automation doesn’t just offer benefits for the marketing team. It can help sales win more deals more often and efficiently.
