An ultimate guide on future for digital marketing and how ripe it is with alternative browsers and new social media platforms
Below is a closer look at what the future may hold for digital marketing industry.
The Rise of the Eco-Friendly Search Engine
If you’re a regular internet user, then Google, a broader network that also encompasses the likes of YouTube and Gmail, is just another search engine, albeit a good one. However, not many people know that, in essence, it wouldn’t take very much for a competent competitor to come in and tackle the search engine giant.
Popular opinion is changing, and many Google Ads consultants have predicted the rise of a new, sustainably conscious, eco-friendly company.
Though Google could quickly pivot and do the same or even surpass their exploits. Many of the large tech companies have been hit with large fines for a long list of discrepancies, meaning if the popular opinion was to change.
More people were to hold them accountable for their many misdemeanors. Then we could see large-scale migration to Ecosia and other eco-friendly search engines.
Soaring Costs to Advertise on Amazon
The retailers have been hit with increasing costs to advertise their products on the shopping network. The future for digital marketing remains fragile, as buyers now have to pay more for the products they buy.
Google Shopping agency workers have been the first to acknowledge that Amazon has some exciting and quickly emerging competitors. At the same time, any one of them could mount a serious charge on the shopping giant by taking a more user-centric approach to conducting business. And Amazon does not have the best reputation – something it is working towards reconciling in the future.
The Rise of TikTok
TikTok has not only taken eyes away from its two largest rivals: Facebook and YouTube. But it has also taken the advertising sector by storm, with every PPC agency now advertising for a ‘TikTok expert’.
TikTok hit 1 billion users in just five years, surpassing both Facebook and YouTube. And now, with so many devices in constant circulation. We’re likely to see many new runaway successes using TikTok’s model to guarantee success in the coming years.
If your brand relies a lot on Interruption Based marketing, you may need to keep your eye on this area of marketing.
Facebook’s Worsening Identity Crisis
In the future, we can see the space Facebook currently occupies flourishing with new and exciting platforms. That may achieve meteoric success overnight. However, at the moment, they don’t have enough substance to keep audiences engaged.Tthough TikTok has already stolen Facebook’s younger audience – something they are desperate to recapture.
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