What Is Digital Marketing?
Digital marketing principles uses online channels to tell your brand story and engage with customers through helpful and valuable content and great experiences. It empowers you to build relationships by taking the experience you provide offline and recreating it online to grow your business.
There are two marketing strategies for digital marketing: outbound and inbound marketing. We examine the differences below.
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Outbound marketing is used in digital marketing as well as in traditional marketing. In outbound marketing, brands push a message to a specific target audience to bring awareness to their product, service, or brand. Most outbound strategies employ drive product recall through audience reach and repetition.
Inbound marketing works oppositely. It pulls audiences toward your content or brand, and this method attracts consumers who are already interested in your products or services.
Types of Media
You’ll find three media channels within marketing, each working harmoniously to create a holistic, successful digital marketing campaign.
Owned media is content that you create and manage. Think blog posts and social media accounts.
Benefits of owned media include
- Cost efficiency
Earned media is the ultimate goal for digital marketers. When you’ve created a piece of content that users interact with, engage with, and share, it’s considered earned media.
Paid media is media that you pay for to drive visibility, clicks, and traffic. It helps expand your reach, presenting your brand to people you believe will find your goods, services, and content relevant.
Digital Marketing Channels
Audience research empowers you to decide which digital channels to utilize and prioritize in your marketing campaigns. Below we explore the digital marketing channels successful brands use in their campaigns.
Email and Automation Marketing
Emails and automation boost both conversions and loyalty. Email campaigns engage with customers strategically to lead them to a positive purchase decision.
Emails raise interest, convert sales, and increase customer retention rates by putting your brand, goods, and services directly into their inbox.
Paid Search (PPC)
Paid search, or pay-per-click, targets consumers already interested in your brand. PPC marketing helps you earn high-value traffic from a customer base likely to spend with you.
Organic Search (SEO)
Any brand with a successful online presence prioritizes search engine optimization. Good SEO leads to discovery, awareness, interest, and conversion without fees.
You can customize display advertising according to each site visitor with targeted ads. Display ads can target audience interests, age, gender, lifestyle, culture, and more. The ads are highly relevant to the user, captivating their attention and driving interest and traffic.
Social Media Marketing
Social media channels allow you to connect with users more personally and intimately. On social media, ads can be targeted and re-targeted according to your goals.
Your social media channels also provide existing customers with information and updates from your brand, which can rekindle interest and make the most of your customer retention strategies.
Your website is often your first –– and sometimes only –– impression to potential buyers. Optimizing your website creates an engaging, navigable environment where visitors can engage with your products and brand.
Content marketing is key to your digital marketing principles efficacy. It drives an inbound marketing strategy, and as we discussed above, inbound marketing is the cornerstone of digital marketing.
Contact our team today to begin creating a digital marketing strategy that gets you the results you’re after.