Discover Everything You Need To Know About Digital Marketing For Your Business, From Increasing Customer Loyalty To Optimizing Conversions.
What is Digital Marketing?
Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way.
- Search engine optimization (SEO)
- Paid search
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Top benefits of digital marketing
Below are the top benefits of digital marketing:
Engage the Customer at Every Buying Stage
These days, it’s common for a consumer to see an ad online, search and compare prices on different websites, then go to a store to try the product or shop on an online store. Mobile apps provide shoppers with special offers and coupons, customer support, and comparison tools, which enhance our understanding of the buying process. With digital marketing, a marketer can follow the entire buying journey of the customer.
Increase Customer Loyalty with Frequent Communications
As you know, it costs more to attract and convert new customers than it does to retain existing customers. Customer loyalty can be difficult to establish, but it’s well worth your efforts.
Target the Right Audience
It’s now easier than ever to segment audiences since many digital marketing platforms allow you to target a specific audience. We have access to online tools that keep track of an individual’s online activities and demographic information. Digital marketers can use this data to offer users specific products or services that they may be interested in.
Optimize and Obtain Better Conversion Rates
Unlike traditional marketing, which includes expensive TV, radio, or print ads, online advertising platforms are much more affordable. You can also improve your ad conversion rate more conveniently than you can with traditional advertising. With print advertisements, it’s often difficult to track conversion rates as everything is happening offline.
Levels the Playing Field
Of course, large companies have big marketing budgets, but digital marketing provides a level playing field for everyone to operate, be it a large or small business. Content marketing and SEO require investments, but you don’t have to break the bank.
Generate a Consistent Lead Pipeline
Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is basically a system for generating consistent leads and sales from traffic. In other words, turning traffic into brand enthusiasts.
Accurately Measure All Results
It is important that you prioritize the most important data because there are many trackable metrics. This important data is called key performance indicators (KPIs). Some examples of KPIs are:
- Cost-per-click (CPC)
- Return on investment (ROI)
- Customer acquisition cost (CAC)
- Customer lifetime value (CLTV)
Gets You More Bang for Your Buck
Digital marketing is all about building an online presence. Even if you don’t have the budget for SEO or pay-per-click (PPC) advertising, a business can still use digital marketing to build and connect with its audience.
The most common billing models for online advertising are:
- Cost per click (CPC)
- Cost per thousand (CPM)
- Cost per lead (CPL)
- Cost per action (CPA)
Gain Brand Credibility
If any brand is to gain credibility quickly and sustainably, it would be via the internet. Content marketing studies show that digitally active brands usually end up having the most credibility. Through its content, a company can address customers’ doubts, clarify important concepts, and show that it understands what drives its market.
Signs You Need Help With Digital Marketing
Below are the signs that you need help with your digital marketing campaign.
- Social Media Accounts are Failing
- Have No Content Strategy
- Getting Traffic But No Conversions
- Generating Barely Any Traffic
- Getting Terrible Results From Your Paid Ads
- Unable to Maximize Your ROI
- Have No Multi-Channel Strategy
If you need further convincing that digital marketing is right for your business, get in touch with us. At E-Tech Marketing, we’re willing to listen to you and answer your questions. Contact us today!