What are the Top Content Marketing & SEO Trends? All about keeping you ahead in the digital marketing game
Content marketing plays a pivotal role in driving the sales of your business. Now you can reach a whole new audience by drafting viral and quality content for them. Our team of experienced Content Marketers brings a ray of hope in today’s saturated digital world by adopting a unique approach to marketing your product or services.
An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your content is, the more likely it is to get seen by the right people at the right time in the right places.
Top Content Marketing & SEO Trends
Below are the top content marketing & seo trends:
Interactive Content is on the Rise
Over the past few years, interactive content has gained popularity amongst brands as it prompts prospects and customers to engage. Types of interactive content include calculators, quizzes, polls, maps, infographics, games, and TV shows.
Interactive content gets twice the interaction of static content and can be particularly useful for B2B marketing campaigns such as; live webinars or virtual events.
There are many ways to use interactive content across the marketing funnel. And different types have different purposes, such as; brand awareness or lead generation.
Google Discover is Focused on Great Imagery
Google Discover is a swipeable content bank on your mobile. It’s tailored content that uses an algorithm that lists content related to your likes and interests based on what you search. And read by analyzing your web and application activity and your location.
Content Marketers Need to Include for Answer-Based Content
It’s harder to rank in the organic space for just blank keywords, but it’s still relatively easy to get real estate for question-and-answer-based content. So you need to understand your audience and their pain points to answer individual questions. And there are so many different ways to phrase a question.
Another thing you can do to improve content SEO is to implement an FAQ schema. QA (people contribute different answers with a vote) or a FAQ page schema.
Artificial Intelligence Will Be More Involved in Content Creation
The human touch is essential when you want to create content that engages. Content marketers pride themselves on choosing the right word or phrase or using humor to attract attention in a content-saturated world. There’s an art to good copy; it takes work to hit the right tone and message to define your personality.
Over the past few years, Google has invested in techniques for natural language processing to improve its algorithms’ understanding of search queries.
The Future of Content Marketing & SEO
As you can see, there are a lot of new developments in content marketing and SEO that offer you opportunities to drive engagement and conversions. The key is knowing your audience and their pain points so you can create content that offers solutions and is authentic.
Customers today want to feel like they are being spoken to personally by brands. They’re looking for answers through question-based searches and want an immersive experience through interactive content.
You may not have to start from scratch either. Conduct a content audit to see what resources you already have that resonated and see if they can be repurposed or updated.
It’s an exciting time for content, so get researching, planning, and writing to see what you can create.
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