The Complete Guide to On-Page and Off-Page SEO page on the Digital Marketing Blog is about keeping you ahead in the digital marketing game.
Search Engine Optimization (SEO) has been around almost as long as the internet has been public. Since the early days, organizations have used it to reach new audiences, drive traffic to their websites, spread knowledge, and drive growth.
It uses content and technical elements to improve the quality of a page, so the more on-page SEO optimization you do, the more traffic you’ll get to your website and the more relevant that traffic will be.
There are many technical aspects of a webpage that can be optimized with on-page SEO to increase your page ranking, and they include:
- Title tags
- URL structure
- Alt text for images
- Site speed
- Internal links
- Meta descriptions
Read More: A Complete Guide To Off-Page SEO
On-Page SEO Technical Best Practices
In our experience, these on-page SEO technical best practices are easy to achieve and deliver the best returns for your content.
Think about your URL structure
Your URL structure is important when search engines determine how relevant a page is compared to a query and should be descriptive of the page’s subject. You can also optimize URLs with keywords, so long as they’re relevant.
Include relevant and optimized headings
Headings are the titles you give your content, which should be in H1 format for the best results. Headings should focus on relevant and descriptive words, and while you can optimize them with keywords, don’t stuff them.
Use title tags
Title tags are HTML elements you can use to designate the name of a webpage and are displayed on SERPs as the clickable result title. Each title tag should be unique, descriptive about what the page is about, optimized with a keyword and under 60 characters in length.
Include alt text
Alt text (alternative text) provides search engines with more information about an image, though it’s typically used to describe images to web visitors who can’t see them. Your alt texts should be specific and descriptive of the image content, 125 characters or less, and optimized with a keyword or phrase, if appropriate.
Prioritize page load speed
Page load speed is essential because slow-loading pages have high bounce rates: 47 per cent of people expect a site to load within two seconds, and 40 per cent will leave after three.
Add meta descriptions
Meta descriptions are brief but vivid descriptions that expand on title tags, summarize a page’s content and tell web users why they should read your content instead of somebody else’s. The meta description appears below the title and the URL and should be kept below 160 characters.
Include relevant internal links
Internal links make your site easy to navigate for visitors, but they also make it easier for search engines to understand your site and index your pages which will result in a higher rank. At the very least, each page on your site should link back to its category or subcategory page and the homepage.
Research and include keywords
In SEO keywords are the glue that holds together your on-page strategy because they can incorporate all these technical elements to help exemplary visitors find you at the right time.
Incorporate a responsive design
Responsiveness is a design element that ensures your page will display correctly on any device, including mobile and desktop devices. This will continue to be an essential factor as more people worldwide use mobile devices for online searches.
On-Page SEO and the Impact of Content
While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site.
However, not just any content will do. Today’s web users seek relevant, interesting, engaging, and informative content that fills a need or offers a solution. In other words, people must want to consume the content you’ve created, which can come in several popular content types, such as:
- Web page copy
- Case studies
- Original research
- Instructional articles
- Quizzes and poles
Contact us for on-page SEO.