Off-page SEO can help your brand grow and reach your target audience. Here’s how to optimize for off-page content.
On-page and off-page SEO
Search engine optimization best practices are evolving as web user and online consumer behaviour changes. Right now, the best approach to SEO has a solid strategy in place to address both on- and off-page elements.
On-page, the main concerns are quality content and ensuring the site’s technical aspects have been optimized for speed, efficiency, and keywords.
Off-page, the most important thing you can do is encourage quality backlinks from authoritative sites because this will guarantee search engines see your site as relevant and vital. You’ll be rewarded with a higher rank.
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise a page’s ranking with search engines.
Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
Off-Page SEO and the Power of Quality Links
Just as keyword stuffing used to be an acceptable practice that’s gone the way of the dodo, so too is the practice of buying or trading spammy backlinks to increase page rank.
Search engines have been wise to these practices for some time, and filling your page with irrelevant backlinks will get you penalized rather than promoted.
Although search engines consider both the number and quality of your backlinks (as well as the number of referring domains), quality is more important than quantity.
The key takeaway is that while backlinks are integral to off-page SEO, a single quality backlink from an authoritative site is worth more than ten or even 100 low-quality links.
Include local SEO in your strategy
Add your business to local listings and internet directories, including Google My Business, Yelp, Yellow Pages, and other local listings. Once added, ensure all the information is accurate and that your name, address, and phone number are consistent across all platforms.
Other Off-Page SEO Best Practices
Although building quality backlinks are the backbone of an off-page SEO strategy, there are other techniques you can use to increase site authority and encourage more links.
Get involved in discussions.
Another way you can engage in off-page SEO (while also increasing trust and brand recognition) is by participating in discussions on sites like Quora and answering questions on other Q and A sites, especially if you have the expertise you can share with the community.
Submit back linked content
Think about submitting content to various sharing sites, including image, audio, and video sharing sites. Some of the most popular of these include:
- Video: Vimeo and Dailymotion
- Audio: SoundCloud and Podbean
- Image: Flickr, Instagram, and Pinterest
Which other off page SEO best practices are essential for improving organic search rankings? What are your thoughts on the intersection between SEO and your social network presence? Contact us NOW!