In this guide, you’ll learn about the benefits of PPC advertising can bring to small businesses and help them grow.
The Good Marketer explains the importance of Pay-Per-Click, a form of advertising, and shares its benefits for any business!
What Is PPC?
Instead of spending money on estimated impressions, you’re only paying for the traffic these ads generate, making them an excellent option for businesses that want total control of their performance and budget.
The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads. However, given the volume of searches and number of options, Google is the most valuable for any PPC campaign.
The Benefits of PPC Advertising
PPC provides a wide range of benefits for your business which you should consider when looking at the right marketing activities for your business.
Reach the right audience
When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more.
This flexibility allows you to segment your market and bring your products and services in front of the right audience.
PPC Ads Are Not Affected by Algorithm Modifications
Unlike content marketing and SEO, which are subject to changes in search engine algorithms, PPC advertising is reliable.
Because PPC algorithms seldom undergo significant changes, you may rapidly assess how your current and future campaigns will perform based on historical data.
Other marketing strategies such as SEO and content marketing can require work over the long term before you see any results. On the other hand, Pay-Per-Click can be turned on and off instantly.
SEO and content marketing are important strategies to have but it can take months to start ranking. With Google Ads, the impact is immediate and allows you to appear at the top of the results pages within hours, as long as your ads and bids are optimized.
With SEO strategies and content marketing, you will see a gradual increase in leads and traffic over time but, with PPC, you will start to see results within a few hours of putting your campaigns live if your campaigns are set up by a professional. You can also track the results immediately too which makes PPC completely transparent in terms of how your budget is working for you.
Boost Website Traffic
Having your brand and your paid ads appear on the first page of the search engine results increases your chance of being seen and of people clicking through. PPC advertising helps you to make sure potential customers see your ads when they’re searching for relevant terms.
Pay-Per-Click allows you to compete in the search results even if your organic rankings are not high. Whether your website isn’t currently ranking in the results or you’ve launched a brand new website, PPC can help you to promote your business and get an edge over your competition and compete for new customers.
Before they buy, online shoppers research products online first. PPC visitors are 50% more likely to purchase something than organic visitors. Someone searching for a specific product or service is more likely to make a purchase. Customers will usually research what they’re looking for and then type specific search terms into the search engine, which you can target with your ads.
Even if you don’t get good results from PPC the first time, you can try again by further optimizing your campaigns or if everything fails, hiring Pay-Per-Click professionals to help you. Contact us now!