Below is the ultimate list of the top 15 things to avoid in marketing in 2023:
1. Longer tagline.
While we have already encouraged you to be creative in writing your tagline, now please think about shortening it and avoid in marketing! Major corporations often incorporate their name into their tagline or follow their brand name with their tagline.
2. Not friendly.
Whenever possible, personalize avoid in marketing messages. A great way to do this is in your emails. Don’t be afraid to talk to your customers like they are your friends. Be warm and friendly; it’s perfectly okay to laugh!
3. Curate content with ease with Scoop It.
If you have a lot of content that you want to create, including newsletters, and email avoid in marketing, consider investing in a Content Curation Service like Scoop It, which helps keep you organized and create and build content for your blogs faster and seamlessly.
4. Not Asking your customers questions.
It’s so important to survey your customers and – may we say – that you must embrace all kinds of feedback, good and bad. You’ll learn much more from the negative feedback anyway, so ask away and be ready for the results.
5. Not using Content Gems to find content your customers
Find the most relevant content on any topic. Choose interests that closely relate to your company and brand so you can discover relevant content to share with your audience.
6. Not Testing drives your slogans.
Do you think you’ve come up with the wittiest, cleverest slogan or tagline? You’re ready to call up your design team and add it to all of your avoid in marketing materials.
7. Spending too much time creating a perfect tagline.
Speaking of taglines and slogans, use them once you’ve got something that works. But don’t dwell too much on making it perfect. Chances are, in a few years, your business will grow, expand, and change so that it might be your perfect tagline.
8. Not showing behind-the-scenes struggles
It’s a temptation to hide away your company until it’s larger than life, but that’s not how it works. Don’t be afraid to document and share the parts of your company that are still a work in progress.
9. Not using Instagram to build your brand
They say a picture is worth a thousand words and we believe it! Instagram is a place where you can build your brand, one carefully selected photo at a time.
10. Pleasing everyone.
Define your brand and stick to it. If your brand is a small-label, hand-crafted beer, you aren’t going to please the discount beer drinkers who scoff at your high prices. That’s okay. Do what you do best; you’ll find your brand ambassadors.
11. Trying to be someone else.
If you are creating something fresh, be fresh. Don’t try to imitate the big box stores or the big names everyone knows. Be who you are.
12. Not involving the professionals.
Take care of your company. If you don’t know how to do something, hire a professional. Even if you do know a bit about branding, hire a pro that can do it better. Build the best brand right from the start.
13. Not choosing the right social media network(s).
Why not if you aren’t getting any traction on your social media posts? One reason might be that you are using the wrong social platform.
14. No competitors analysis
Don’t be afraid to share the market; there’s room for all of us! If you own a local hot spot, why not connect with some other local businesses for an event? Think meet, mingle, and work together.
15. Not being your brand all the time.
Marketing shouldn’t be turned off and on. Whether creating an external asset or marketing material or running an employee appreciation night, your brand should be evident and there all the time.
Want to know more about Things To Avoid In Marketing In 2023? E-Tech marketing.