Do you think about the overflowing competition in the unstructured market?. And how do we overcome this competition? With the help of brand awareness metrics. Read Below!
While positioning your brand in the market, the essential thing is to make the people remember your product or service first. Because if you post rarely, your audiences forget your brand. As you must have heard, “Out of sight, out of mind .” And if you post way too frequently. People might feel you are overcrowding their feeds, leading them to unfollow.
Brand awareness concludes everything that has to do with brand recognition and customer knowledge of the brand. Many well-known brands are available in the market that doesn’t need any introduction because they have invested a lot in positioning their brand.
Brands like Nike, KFC, Apple; Amazon, Ikea; Uber, and Mcdonald’s don’t have to say anything else. And indeed, we have the same image in our heads, and that’s called successful, strong brand identity, or brand awareness.
How Brand Awareness Leads To A Brand’s Success?
It doesn’t matter if you are a new business or already have a loyal customer base; you will need a brand awareness strategy. If you already have one, then re-strategizing based on analyzing the metrics might also be required.
Analyzing brand awareness metrics is necessary if you don’t want your brand’s success to be a fluke. Check the chain given below:
“Brand Awareness -> Consumer Recognition -> Consumer Action -> Lead Generation -> Increased Sales -> Success”
Brand awareness is the first step to the marketing funnel.
The Way you work
The journey from brand awareness to brand success requires a lot of patience, time, and hard work. Apart from all these, it is essential to achieve the three most important metrics; interaction, participation, and engagement. For this, you can use two approaches:
- Trial and error
- Strategic planning
Types of Brand Awareness Metrics
Businesses can grow themselves based on two types of metrics – quantitative and qualitative. Qualitative data helps you connect better with your customers, while quantitative data are numbers.
Regularly checking, analyzing, and improvising upon these matrices will bring more users to your page. Both of these metrics won’t only help you sustain in the market but will help you flourish.
Reasons To Look Out For Brand Awareness Metrics
Below are the reasons to watch out for your brand awareness metrics:
Increase in Sales
If you want to generate sales, you have to spread awareness about the product, which is only possible through brand awareness campaigns. And brand awareness metrics give you insights into your viewers’ preferences.
Expose to a New Audience
Mentioning the brand, SEO optimization, and link building are the most straightforward metrics for brand recognition. This will drive new users to your product and increase sales.
Gain Insights on Brand Perception
Gaining insights into brand perception is the most important thing. The user’s reviews of your content tell you a lot about your brand. You can keep in touch by taking regular qualitative feedback in live chat or surveys.
Know the Consumer’s Demands
The qualitative metrics and quantitative metrics both help you know if your brand awareness campaign needs any change or not. Also, it helps you know about the user’s preferences.
What metrics do we use for brand awareness?
Below are the metrics, KPIs, and tools that we use for brand awareness:
- Website Traffic
- Brand Impressions
- Brand-Awareness Surveys
- Social Media Engagement
- Search engine optimization (SEO)
How do we measure the success of brand awareness?
Below are the ways to measure brand awareness:
- Analyzing growth in direct and organic traffic
- Analyzing referral traffic
- Tracking share of voice
- Comparing earned media value with competitors
- Tracking backlinking success
- Tracking social media content and activities
- Search popularity
So, if you’re interested in tracking and speeding up your brand performance compared to the market or get to about brand awareness metric. Contact E-Tech NOW!