An ultimate guide to top 5 top reasons why LinkedIn should be part of your digital marketing strategy? Read below!
What is the importance of LinkedIn?
LinkedIn is one of the fastest-growing social media platforms. With 40% of its 500+ million users logging on daily. LinkedIn is the place to be online. With such a large, engaged audience base.
LinkedIn provides an exciting opportunity for businesses. To build brand awareness, drive leads, and establish themselves as thought leaders in their industry.
We’ve put together our five top reasons why LinkedIn should be part of your digital marketing strategy:
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1. LinkedIn is one of the fastest-growing social media platforms across the board
Two professionals join LinkedIn every second – that’s an impressive growth rate.
From 467 million users in Q3 2016 to 590 million by the end of 2018. LinkedIn has seen a growth of 123 million users in two years.
When you compare that to Twitter, which only gained 9 million users in the same period. LinkedIn is growing in popularity amongst social media users.
2. LinkedIn is one of the most popular social platforms among senior decision-makers
Sixty million LinkedIn customers are senior-stage influencers. And forty million are in decision-making positions.
From a B2B perspective, the decision-makers you’re looking to attain are the usage of LinkedIn.
By focusing on LinkedIn as part of your digital marketing strategy. You’ll be able to get in front of those important people in the place. Where they are spending their time online.
3. LinkedIn ‘leads’ the way as a lead generator
When it comes to lead generation. LinkedIn is storming ahead – generating more leads than other social platforms such as Facebook and Twitter.
According to research, 80 per cent of B2B leads generated on social media come from LinkedIn. So why is this?
There are a few key factors:
- Ease of use is one, as is credibility.
- Your leads can navigate the platform with just a few clicks,
- Find out more about your company
- Browse its connections and endorsements easily
The granular search function on the platform also allows you to narrow down the audience you are searching for.
Find what you are looking for faster and push a customer further along the funnel to conversion.
4. LinkedIn is suitable for thought leaders
There is no doubt that LinkedIn is the most effective channel for professional content distribution. According to research: 94% of B2B entrepreneurs use LinkedIn as a content material distribution channel, in comparison to Twitter at 89%. Facebook and YouTube are each at 77%, and Google+ 61%.
If you’ve got content material to distribute, LinkedIn needs to be your first port of call. Moreover, there is no other social platform that helps your brand establish itself as an industry leader.
By providing access to relevant groups, networks and influencers. With access to such an engaged audience, it would be a shame not to use it.
LinkedIn’s algorithm looks favourably on brands that implement a consistent content marketing strategy. This means you’re more likely to be more visible to those audiences you’re targeting.
5. LinkedIn offers your brand increased visibility
Due to its high domain authority, search engines prioritise results from LinkedIn. In the Search Engine Results Page (SERP) for certain search terms, particularly those revolving around job roles.
A LinkedIn profile has a higher chance of ranking high in a Google search. Therefore, growing brand awareness and driving interested users to their page.
Here are some quick tips that you can implement to help your LinkedIn profile rank well on Google:
- Add links to your blogs and websites in your profile.
- Connect and network with like-minded professionals and businesses
- Publish quality content on LinkedIn regularly
- Use relevant keywords in your bio and description of the page
Still, confused as to why LinkedIn should be part of your digital marketing strategy? We’re here to help you with it. Contact us now!